Fauna is an app ↗ designed to encourage users to make sustainable purchases and adopt environmentally friendly habits. I joined the company in April 2021 with the goal of creating an engaging and motivating app with lots of gamification that would make it compelling for users to have a more sustainable lifestyle.

Fauna is an app ↗ designed to encourage users to make sustainable purchases and adopt environmentally friendly habits. I joined the company in April 2021 with the goal of creating an engaging and motivating app with lots of gamification that would make it compelling for users to have a more sustainable lifestyle.

As a sole product designer at Fauna my challenge was to design an intuitive, engaging and easy to understand app that used gamification to guide the user to make more sustainable choices like switch to a sustainable brand based on the user's purchases.

As a sole product designer at Fauna my challenge was to design an intuitive, engaging and easy to understand app that used gamification to guide the user to make more sustainable choices like switch to a sustainable brand based on the user's purchases.

In the early version of the app there were quizzes to educate and engage the users with new daily content. I also explored how streaks and team competition can be implemented to make it even more fun and unpredictable.

In the early version of the app there were quizzes to educate and engage the users with new daily content. I also explored how streaks and team competition can be implemented to make it even more fun and unpredictable.

The app is packed with gamification principles to motivate users and make it as convenient as possible to switch to a more sustainable lifestyle. There is a lot of features, some of them very technically challenging therefore the visual design is very simple, focused on what matters with a few colors, illustrations and sometimes animations to increase friendliness and engagement.

My tasks while working at Fauna were:

• Design engaging and easy to use app that was first a PWA and later transitioned into iOS and Android app.
• Design website to promote the app features and benefits.
• Improve presentations for investors.
• Design social media posts.
• Create in-app Lottie animations and tweak illustrations to match the visual identity.
• Create and maintain design system with two color themes used with Tailwind and later moved to Material 3 by Google.
• Do research and frequently test prototypes with users.

The app was loved by the users and the results speak for themselves:

The app is packed with gamification principles to motivate users and make it as convenient as possible to switch to a more sustainable lifestyle. There is a lot of features, some of them very technically challenging therefore the visual design is very simple, focused on what matters with a few colors, illustrations and sometimes animations to increase friendliness and engagement.

My tasks while working at Fauna were:

• Design engaging and easy to use app that was first a PWA and later transitioned into iOS and Android app.
• Design website to promote the app features and benefits.
• Improve presentations for investors.
• Design social media posts.
• Create in-app Lottie animations and tweak illustrations to match the visual identity.
• Create and maintain design system with two color themes used with Tailwind and later moved to Material 3 by Google.
• Do research and frequently test prototypes with users.

The app was loved by the users and the results speak for themselves:

App Store ↗ rating and 4.6 stars on Google Play ↗**

App Store ↗ rating and 4.6 stars on Google Play ↗**

One of many animations I made to be used with Lottie in the app. I used an existing illustration of a polar bear which I heavily tweaked to match the visual identity and desired friendly look. This animation is used when the content is loading.

One of many animations I made to be used with Lottie in the app. I used an existing illustration of a polar bear which I heavily tweaked to match the visual identity and desired friendly look. This animation is used when the content is loading.

One another feature to increase engagement was to enable users to post and like pictures of sustainable challenges.

One another feature to increase engagement was to enable users to post and like pictures of sustainable challenges.

A few screens from the user's profile showing badges (trophies) and information how to get them and what they're for. You can also see a collection of trophies I've designed, part of a process for a "Head Start" badge and a part of advent calendar with tips that were posted on Fauna's Instagram.

A few screens from the user's profile showing badges (trophies) and information how to get them and what they're for. You can also see a collection of trophies I've designed, part of a process for a "Head Start" badge and a part of advent calendar with tips that were posted on Fauna's Instagram.

A few versions for leaderboard that companies could use to motivate their employees to become more sustainable.

A few versions for leaderboard that companies could use to motivate their employees to become more sustainable.

An exploration of report Fauna would send to companies about how well their employees are performing.

An exploration of report Fauna would send to companies about how well their employees are performing.

There is one technology the team at Fauna utilized to make all automatic and help the users benefit even without using the app. It is called Payment Services Directive or PSD2 for short.

Here is how it works:

1. Connect bank with BankID — an electronic identification system in Norway. The app then automatically scans the user's purchases with PSD2 and assigns score based on criteria set by independent sustainability board.
2. The user will see their score and suggestions on how to improve it with simple changes in their purchasing habits.
3. When the user switches to more sustainable brand, purchases from a green brand or does something good, they will be rewarded with Fauna points and lots of encouragement using gamification principles.
4. The Fauna points can be used to unlock a range of sustainable rewards from discounts to vacations.

There is one technology the team at Fauna utilized to make all automatic and help the users benefit even without using the app. It is called Payment Services Directive or PSD2 for short.

Here is how it works:

1. Connect bank with BankID — an electronic identification system in Norway. The app then automatically scans the user's purchases with PSD2 and assigns score based on criteria set by independent sustainability board.
2. The user will see their score and suggestions on how to improve it with simple changes in their purchasing habits.
3. When the user switches to more sustainable brand, purchases from a green brand or does something good, they will be rewarded with Fauna points and lots of encouragement using gamification principles.
4. The Fauna points can be used to unlock a range of sustainable rewards from discounts to vacations.

Fun and friendly animation of coding zebra which is used in the app when the user connects their bank and the app is working on giving their purchases a sustainability score and sometimes reward Fauna points.

Fun and friendly animation of coding zebra which is used in the app when the user connects their bank and the app is working on giving their purchases a sustainability score and sometimes reward Fauna points.

More examples of animations for various use cases such as welcome, high five, 100% score doing a quiz, confetti, revealing a trophy for the user's first sustainable purchase in transport category and a full screen welcome animation with mountains.

More examples of animations for various use cases such as welcome, high five, 100% score doing a quiz, confetti, revealing a trophy for the user's first sustainable purchase in transport category and a full screen welcome animation with mountains.

Above you can see even more animations used when the user has earned something. I also worked on the website, flowcharts and countless prototypes.

Above you can see even more animations used when the user has earned something. I also worked on the website, flowcharts and countless prototypes.

A few more screens from quizzes feature, wallet with purchases, score and a brand detail page. Then you can see one of many developer documentations for animation sequence and paddings on "Allow Fauna to access your photos" screen.

A few more screens from quizzes feature, wallet with purchases, score and a brand detail page. Then you can see one of many developer documentations for animation sequence and paddings on "Allow Fauna to access your photos" screen.

After a little over a year of design and development, the Fauna app was published on App Store ↗ and Google Play ↗ and the users loved it. It's been very rewarding to work on a project that solves such an important issue while having lots of challenging and fun work.

After a little over a year of design and development, the Fauna app was published on App Store ↗ and Google Play ↗ and the users loved it. It's been very rewarding to work on a project that solves such an important issue while having lots of challenging and fun work.

Settings page and profile page with the user's photos of challenges (Diary), trophies and edit profile step.

Settings page and profile page with the user's photos of challenges (Diary), trophies and edit profile step.

Viewing someone else's profile, category page with the user's streak and tagging brands when uploading a challenge photo.

Viewing someone else's profile, category page with the user's streak and tagging brands when uploading a challenge photo.

One of thousands of iterations showing how the home screen and leaderboard evolved over time.

One of thousands of iterations showing how the home screen and leaderboard evolved over time.

Three screens from the "guide" feature which suggests users how they can improve their score while saving money and three screens showing home screen, sustainable alternatives, how they compare to a brand and a reward page.

Three screens from the "guide" feature which suggests users how they can improve their score while saving money and three screens showing home screen, sustainable alternatives, how they compare to a brand and a reward page.

Oslo, Norway

Oslo, Norway

Environmental Services

Environmental Services

2 — 10 employees

2 — 10 employees

~2.4M NOK

~2.4M NOK

Get Fauna on App Store ↗ and Google Play ↗

Get Fauna on App Store ↗ and Google Play ↗

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