Reach.live — Professional lifestyle event hosting platform
Reach.live — Professional lifestyle event hosting platform
Product design
Website design
Design system
The client
The client
Reach.Live allows companies to host events and easily engage with their audience using features created to help them create memorable experiences.
Reach.Live allows companies to host events and easily engage with their audience using features created to help them create memorable experiences.
The challenge
The challenge
At the time there wasn't any great event hosting platform for lifestyle use case that would allow users to host engaging, fun events. A calendar, dashboard and marketplace in one place. The team at Reach.live approached A11 Studio ↗ where I worked as a UI/UX designer. They already had a rough idea of the product, but they needed to bring their vision to life for their late 2020 product release. The task was to create modern, friendly, engaging and easy-to-use web app, dashboard and website.
At the time there wasn't any great event hosting platform for lifestyle use case that would allow users to host engaging, fun events. A calendar, dashboard and marketplace in one place. The team at Reach.live approached A11 Studio ↗ where I worked as a UI/UX designer. They already had a rough idea of the product, but they needed to bring their vision to life for their late 2020 product release. The task was to create modern, friendly, engaging and easy-to-use web app, dashboard and website.
A few examples from the web app interface showing audio-only event, streaming video, traditional event view, room selection and one of many flowcharts.
Images above — A few examples from the web app interface showing audio-only event, streaming video, traditional event view, room selection and one of many flowcharts.
The solution and launch
The solution and launch
First launch of Reach.live became #7 most popular product of the day and placed #45 in weekly ranking. View on Product Hunt ↗
During the first two months of working on this project I collaborated closely with two other designers from A11 Studio and the rest of the project I was tasked with being the lead designer.
Ensuring the product was simple to use, visually appealing and engagement boosting, I designed:
- The latest version of interface for the web app where users would participate in events.
- All of the complex features and intergrations.
- Dashboard for attendees & hosts to manage their events.
- Website to present the product and promote user's events.
- Design system together with UI kit for twelve color themes and fifteen vibe presets.
- Marketing assets for social media as well as Product Hunt.
All of the images you can see in this case study are my designs.
First launch of Reach.live became #7 most popular product of the day and placed #45 in weekly ranking. View on Product Hunt ↗
During the first two months of working on this project I collaborated closely with two other designers from A11 Studio and the rest of the project I was tasked with being the lead designer.
Ensuring the product was simple to use, visually appealing and engagement boosting, I designed:
- The latest version of interface for the web app where users would participate in events.
- All of the complex features and intergrations.
- Dashboard for attendees & hosts to manage their events.
- Website to present the product and promote user's events.
- Design system together with UI kit for twelve color themes and fifteen vibe presets.
- Marketing assets for social media as well as Product Hunt.
All of the images you can see in this case study are my designs.
Setting up details during create event flow, edditing rooms in an event, screen sharing and event details with performance analytics in host dashboard.
Above — Setting up details during create event flow, edditing rooms in an event, screen sharing and event details with performance analytics in host dashboard.
Homepage with a mobile view, pricing page, UI kit with twelve color themes and a section from developer guidelines.
Images above — Homepage with a mobile view, pricing page, UI kit with twelve color themes and a section from developer guidelines.
Features designed to drive engagement and bring people closer together
Features designed to drive engagement and bring people closer together
The main challenge with designing how features work and look is to make them blend into the overall interface while keeping everything clean and easy to understand. After many rounds of iterating I've designed a single menu with eight features that can be accessed from bottom left corner.
The main challenge with designing how features work and look is to make them blend into the overall interface while keeping everything clean and easy to understand. After many rounds of iterating I've designed a single menu with eight features that can be accessed from bottom left corner.
Detail of the chat, Q&A section and private conversation with another attendee. These are all part of the sidebar.
Detail of the chat, Q&A section and private conversation with another attendee. These are all part of the sidebar.
Before and after — Comparing one of the earliest explorations with what became final launched version.
Before and after — Comparing one of the earliest explorations with what became final launched version.
After 8 months of work I helped launch Reach.live together with two other designers from A11 Studio. It's very satisfying to see how complex, yet visually appealing the app is, how much it differs from early explorations and the amount of features developed.
After 8 months of work I helped launch Reach.live together with two other designers from A11 Studio. It's very satisfying to see how complex, yet visually appealing the app is, how much it differs from early explorations and the amount of features developed.
Detail of the Tables feature with rooms, multiple dashboard screens showing event analytics, event creation flow, exploration & management of events.
Above — Detail of the Tables feature with rooms, multiple dashboard screens showing event analytics, event creation flow, exploration & management of events.
General info
General info
Headquarters
Headquarters
Sunnyvale, California
Sunnyvale, California
Industry
Industry
Software Development
Software Development
Company size
Company size
2 — 10 employees
2 — 10 employees
Funding
Funding
~$55K (Pre-seed)
~$55K (Pre-seed)
Services I provided
Services I provided
Product design
Market research
Visual identity
Website design
Design system
The first launch of Reach.live became #7 most popular product of the day and placed #45 in weekly ranking. View on Product Hunt ↗
The first launch of Reach.live became #7 most popular product of the day and placed #45 in weekly ranking.
View on Product Hunt ↗
Next projects
Next projects
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Fauna — Designing an app that rewards you for being sustainable. It's packed with gamification to motivate users and make it as convenient as possible to switch to a more sustainable lifestyle.
Tenant — I designed, prototyped and tested an app for several Oslo neighborhoods that facilitates tool and service sharing among residents in collaboration with Oslo City and OBOS.
Tenant — I designed, prototyped and tested an app for several Oslo neighborhoods that facilitates tool and service sharing among residents in collaboration with Oslo City and OBOS.
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